The 38th edition of largest watch show in the world, which took place this year from the 18th to the 25th of March at Basels Exhibition Square (Messeplatz), BaselWorld 2010 was nothing short of being the usual exuberantly significant meeting point for the entire watch industry to show off their version of tomorrows time. In the wake of a devastating recession, the novel, more sober watch industry is keeping the party just as alive with new products and directions. Around 2,000 companies participated with all the decadent optimism and were duly rewarded by over 100,000 visitors who gathered to view some of the...

Can you imagine a watch that sleeps, wakes and remembers? A time piece so efficient, it uses not an ounce of power more than what you - it's master, wants it to? Can you envisage a watch so smart it knows just when to breathe and when to move? Seiko's engineers could. And now, with the new Seiko Kinetic already afloat on the shelves of Ethos, you see the power you transfer to your watch! Just turn the crown, and the indicator shows the actual amount of power you are generating. Simple, re-assuring and exciting, at Seiko - Advanced technology is Human technology. To extend the power reserve of Seiko kinetic beyond...

An instrument that is truly dedicated to the world's best rally drivers, their codrivers, and every speed enthusiast on the road - the WRC Chronograph also boasts original car-theme details, with, for example, its raised caseback representing a wheel rim and its rubber wristband reproducing the countours of car tyres. Add to it the sinfully structured black carbon dial, red anodized aluminium push piece and the Edox 36, Soprod base, and we aren't surprised why Edox has been taken on as the official timing partner for the WRC World Rally Championship for the next three years! It's time for you, you topflight!...

In the high flying world of today we are all pilots, navigators of our own course in life. And that journey needs to be celebrated; we at Ethos salute your journey, bringing forth a tasteful range of exclusively designed series of pilot watches by the finest names in the world of chronographs. An aviator or pilot watch is the tribute that you give yourself on chalking out your own path, your destiny. Your very own pilot masterpiece is not just a watch but a powerful dynamic reminder of your imposing presence in the world. With the crme dela crme of the world of watches offering an enticing range of pilots to chose...

Women dont experience time the way men do. Men cut it up into fractions and sequences in order to visualize it, while women see it as a circular system, a poetic flow, an eternal journey. And we at Ethos bow to the eternal spirit in which time is viewed by our quintessential charming creatures from Venus. For women watches just dont tell time but are objects of pure seduction Capturing the passion of amorous love, and sedately saluting the beauty of eternal love is the new Edox Royal Lady Limited Edition. This classic declaration of love by Edox is set with 80 everlasting diamonds and finished in either a striking...